Every Minute on the Internet in 2025: A Verentus Research Retrospective
In 2025, the internet wasn’t just infrastructure; it was the heartbeat of global digital life. Every 60 seconds, billions of people and devices are connected online, driving communication, commerce, entertainment, and collaboration in ways that reshape global behaviour and business strategy.
From emails and streaming video to online purchases and social engagement, every minute captured a massive digital footprint.
This Verentus Research retrospective breaks down those activities and explores what they mean for organisations heading into 2026.
A Minute in the Life of the Internet
Here’s a snapshot of what happens every 60 seconds across the internet in 2025:
Communication & Engagement:
231 million emails sent globally
16 million text messages delivered
Nearly 6 million Google searches were conducted
2.43 million Snapchat snaps shared
Thousands of tweets and Facebook posts
Content Creation & Consumption:
Millions of YouTube videos watched
Hundreds of millions of TikTok videos viewed
Video streaming accounted for nearly 75% of all internet data
Economic Activity
During peak shopping periods, tens of millions of dollars were transacted online
Global Connectivity
5.5 billion people – 68% of the global population were active internet users
60% of traffic came from mobile devices
Users spent over 2 hours per day on social media
Why These Per-Minute Stats Matter
These insights reveal key truths for businesses and innovators:
1. Video Is Dominant
Video drives most internet traffic. Businesses must prioritise high-bandwidth delivery and creative storytelling.
2. Search Still Leads
Nearly 6 million searches per minute highlight the continuing importance of accurate, efficient information discovery.
3. Mobile-First Is Reality
With 60% of traffic from mobile devices, digital experiences must be responsive, fast, and adaptable to different devices and network conditions.
4. Data Growth Is Exponential
Every minute contributes to the zettabyte-scale expansion of global data, creating opportunities and challenges for storage, privacy, and real-time analysis.
Digital Trends Shaping 2026 – The pace of 2025 activity points to key opportunities and challenges for 2026:
AI & bot-generated traffic is rising, reshaping volumes and security requirements
Decentralised apps and edge computing move processing closer to users
Consumers demand faster, safer, and more personalised digital experiences
“The internet pulses every minute, tells us where opportunity and risk intersect. Understanding this rhythm is essential for strategic decision-making.” – Verentus Research
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How Verentus Will Help Clients Navigate the Digital Frontier:
As an innovative digital strategy and tech consultancy, we combine strategy, design, innovation, and technology to help brands grow and adapt.
The per-minute internet data from 2025 enables us to guide clients by:
Driving Data-Informed Strategy – Refining audience targeting, content distribution, and engagement models.
Enhancing Content & Media Impact – Building high-impact, platform-native experiences for mobile, social, and video.
Optimising User Experience Across Platforms – Crafting responsive web and app solutions that perform globally.
Guiding Innovation with AI & Technology Solutions – Using predictive analytics and automation to scale smarter.
Educating for Future Readiness – Helping organisations anticipate new patterns, opportunities, and competitive shifts.
“In 2025, the internet became the central nervous system of global communication and commerce. Our mission at Verentus is to help clients harness this dynamism responsibly, prioritising equitable access, data stewardship, and innovation that uplifts communities globally. Understanding the pulse of the internet every minute positions us to anticipate the next frontier of digital evolution. It’s about people, experiences, and building resilient, inclusive digital ecosystems, not just traffic and data.”
– Nosakhare Eguagie, Founder & Director, Verentus Consults LTD
At Verentus, we will continue to provide forward-looking, data-driven insights to help businesses thrive in a world defined by rapid, continuous digital innovation.
